U.S. study links lack of faith in company to unionization

Confidence in employer’s viability now top predictor of workers’ choice to join union
By Danielle Harder
|Canadian Labour Reporter|Last Updated: 07/18/2011

While the prevailing assumption may be that people join unions to make more money, secure better benefits or receive better treatment from a company, a recent U.S. survey has discovered there’s actually a much bigger driver: lack of confidence in the future of the company.

“I was quite surprised by this,” said Bruce Campbell, senior consultant at Modern Survey, the Minneapolis, Minn.-based firm that conducted the survey.

It asked 700 workers across the U.S. about the degree to which they were interested in being represented by a union. It also looked at the engagement levels of both unionized and non-unionized employees.